DNS & NICK

ABOUT

 

DAN NORTHCOTE-SMITH AND NICK MOSS ARE A SENIOR TEAM AND CREATIVE LEADS ON HYUNDAI AT R/GA LONDON. THEY HAVE SPENT TIME AT SOME OF THE BEST AD AGENCIES IN EUROPE, PLACES LIKE ADAM&EVE DDB AND FRED+FARID PARIS.

THEY LOVE COMEDY, FILMS, FANTASY FOOTBALL AND TALKING ABOUT THEMSELVES IN THE THIRD PERSON.

THEY WERE MATES WAY BEFORE ADVERTISING - WAY BEFORE FACIAL HAIR -  BACK IN THE 90S. THEY STUDIED AT THE SAME UNI THEN DAN TOOK THE WATFORD COURSE WITH TONY C AND BEGAN HIS CAREER AT AGENCY REPUBLIC. NICK STARTED AT TBWA/MANCHESTER. 

THEY WORKED INDEPENDENTLY FOR THREE YEARS AND HAVE BEEN A TEAM FOR SEVEN. THEY'VE BEEN IMMERSED IN SOME OF THE MOST ICONIC BRANDS OUT THERE AND WON AWARDS ALONG THE WAY.

DAN HAS DIRECTED HIS FIRST SHORT FILM AND NICK HAS FINALLY STARTING WRITING HIS SITCOM. TO THIS DAY, THEY BOTH HAVE NIGHTMARES ABOUT TAX RETURNS FROM THE FREELANCING DAYS.

HERE'S SOME NICE THINGS SOME TALENTED PEOPLE HAVE SAID ABOUT THEM:

"I’VE WORKED WITH THE GUYS BEFORE, SO I WAS KEEN TO GET THEM IN HERE. STRONG CONCEPTUALLY FROM TV RIGHT THROUGH EVERY CHANNEL, THEY ALWAYS GIVE A BIT MORE THAN WAS ASKED, WHICH IS SOMETHING I LOOK FOR. GOOD LADS, TOO. I'LL HOPEFULLY GET THEM BACK IN WHEN I CAN."
MICK MAHONEY - CHIEF CREATIVE OFFICER, OGILVY

“DAN AND NICK? THEY WERE TERRIBLE. HORRIBLE GUYS. THEY DIDN’T CHALLENGE OUR CLIENTS. THEY DIDN’T PRODUCE ANY WORK. I DIDN’T PUT THEM ON THE BIGGEST BRIEFS AND I DIDN’T WANT THEM TALKING TO CLIENTS. I WASN’T SAD TO SEE THEM GO AND NEITHER WAS THE WHOLE AGENCY…”
FARID MOKART – CHAIRMAN AND ECD, FRED + FARID.

"DAN AND NICK FREELANCED FOR ME AT M&C SAATCHI FOR SEVERAL MONTHS. THEIR WORK WAS GREAT AND THEY MADE A HUGE CONTRIBUTION TO THE WINNING OF A NUMBER OF PITCHES. I'D BE HAPPY TO HAVE THEM BACK ANY TIME." 
MARK GOODWIN - EXECUTIVE CREATIVE DIRECTOR, M&C SAATCHI


"A PLEASURE TO WORK WITH - COMING UP WITH A SEEMINGLY ENDLESS SUPPLY OF INTELLIGENT, SURPRISING AND FUNNY IDEAS WHATEVER THE DEADLINE. GREAT UNDERSTANDING OF WHAT WORKS IN DIGITAL BUT ALSO ABLE TO WRITE GREAT TV CONCEPTS. DAN AND NICK MAKE A PROPER 360 TEAM. PLUS, VERY CHARMING, POSITIVE, ENTHUSIASTIC GUYS." 
ELOISE SMITH - EXECUTIVE CREATIVE DIRECTOR, PROFERO


"DAN AND NICK ARE GREAT GUYS. I WORKED WITH THEM AT THE AMSTERDAM OFFICE ON A GLOBAL CAMPAIGN, LAUNCHING LATER THIS YEAR. THEY DELIVERED LOTS OF FANTASTIC IDEAS, ON BRIEF, ON THE VERY FIRST DAY TO REALLY PUSH A PROJECT FORWARD WHEN A TIGHT DEADLINE WAS LOOMING. WHEN I HAD TO GO BACK TO GERMANY I WAS MORE THAN CONFIDENT I COULD LEAVE THEM TO GET ON WITH IT. ALWAYS RELAXED, ALWAYS POLITE AND ALWAYS SMILING, THEY ARE NICE TO HAVE AROUND THE OFFICE - I LOOK FORWARD TO WORKING WITH THEM AGAIN!"
JONIEL DA SILVA - WORLDWIDE NIVEA CREATIVE DIRECTOR, BLAST RADIUS


"DNS: WHERE TO BEGIN? DAN IS A SHINING EXAMPLE OF ENTHUSIASM REGARDING ALL AREAS OF AGENCY LIFE AND ADVERTISING IN GENERAL. HE HAS HAD ARGUABLY THE VERY BEST IN SCHOOLING, BEING AN ALUMNUS OF TONY CULLINGHAM'S WATFORD COURSE. HE SOAKS UP CULTURE LIKE A 12-PLY BOUNTY TOWEL. HIS INSATIABLE APPETITE FOR NEW STUFF IS NOT A SOLITARY PAST-TIME HOWEVER - HE SHARES HIS FINDINGS WITH THE AGENCY AND ENJOYS RUMINATING THEIR RELATIVE MERITS WITH COLLEAGUES FROM ANY AND ALL DEPARTMENTS. DAN IS A SOCIAL ANIMAL WHO WORKS VERY WELL IN A TEAM AND ENJOYS MEETING NEW PEOPLE. HIS WORK IS OF A CONSISTENTLY HIGH STANDARD. HE HAS A POSITIVE ATTITUDE AND A DESIRE TO CREATE GREAT WORK. 

HE WILL PROBABLY BE YOUR BOSS IN A FEW YEARS TIME "
GAVIN GORDON-ROGERS - FORMER EXECUTIVE CREATIVE DIRECTOR, AGENCY REPUBLIC


"NICK WORKED REALLY HARD AND PRODUCED A HUGE AMOUNT OF GOOD WORK. IN PARTICULAR HE WORKED WITH ME ON A RE-LAUNCH BRIEF FOR FLORA, EVERYTHING HE PRODUCED WAS VERY MUCH ON BRIEF AND GREAT FOR THE CLIENT; EXACTLY WHAT I WAS LOOKING FOR.

ONE THING WHICH STANDS OUT FOR NICK IS HIS RESILIENCE, HE WAS EXACTLY WHAT YOU NEED ON A CAMPAIGN, GREAT IDEAS, THE ABILITY TO PICK UP A BRIEF VERY QUICKLY AND RUN WITH IT. HE JUST GOT STUCK IN, AND HE WORKED INCREDIBLY HARD, HE WAS ALWAYS READY AND WAITING TO GO ONE MORE ROUND AND IS DEFINITELY NOT SCARED OF HARD WORK.

WE AT DDB ARE STILL RELATIVELY TRADITIONAL, BUT NICK SHONE THE MOST WHEN HE WAS GIVEN AN OPEN BRIEF. I FOUND HIM TO BE INVENTIVE, INGENIOUS, OPEN, BUT ALSO VERY FLEXIBLE. I RECOMMEND HIM VERY HIGHLY."
HOWARD WILLMOTT - FORMER GLOBAL CREATIVE DIRECTOR, DDB