DNS & NICK
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GOOGLE

GOOGLE YEAR IN SEARCH

WHAT DO OUR TRILLIONS OF SEARCHES SAY ABOUT US?

D&AD: WOOD PENCIL
CANNES LIONS: SHORTLIST: COPYWRITING
CANNES LIONS: SHORTLIST: DATA STORYTELLING
WEBBY: RUNNER-UP

GOOGLE'S BIGGEST END OF YEAR REVIEW EVER. YEAR IN SEARCH IS A TRUE INSIGHT INTO HUMANITY AND THE STORY OF 2014


AT THE CORE A WORLDWIDE DIGITAL EXPERIENCE FEATURING THE YEARS BIGGEST - AND WEIRDEST - STORIES, VIEWABLE ON ANY DEVICE . CLICK HERE TO SEE IT

THE KEY WAS TO GIVE RAW SEARCH DATA SURPRISING AND HEARTWARMING ANGLES

DID YOU KNOW WE SEARCHED FOR 'AM I IN LOVE' 3X MORE THAN 'AM I ALONE'?

THERE WAS A MASSIVE SCREEN A WHOLE 'BLOCK' WIDE IN TIMES SQUARE FOR NYE REVELLERS TO WATCH

A SMART SOCIAL CAMPAIGN UNDERPINNED THE WHOLE CAMPAIGN WHICH SAW CELEBRITIES AND THE HOTTEST CULTURAL PHENOMENA LIKE GAME OF THRONES TWEET ABOUT THE PROJECT TO THEIR FAN BASES.

EVEN LEGO GOT INVOLVED

AND IT HAD ITS OWN GOOGLE DOODLE

AGENCY: R/GA LONDON
CDS: ROD SOBRAL, JAMES TEMPLE, EMMA LIGHTFOOT
PRODUCTION: IN-HOUSE / MPC