DNS & NICK
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LAND ROVER

LAND ROVER WE DEAL IN REAL

FOR THE FIRST TIME EVER WORLD CUP SPONSORSHIP WOULDN’T BE ABOUT SURLY SUPERSTARS IN STADIUMS

SPORTS INDUSTRY AWARDS: BEST SPONSORSHIP OF AN EVENT
BRITISH ARROWS: SHORTLIST

WE CRACKED THE GLOBAL PLATFORM, WE DEAL IN REAL. UNLIKE OTHER SPORTS RUGBY'S GRASSROOTS AND THE PRO GAME SHARE THE SAME QUALITIES: HUMILITY AND HUMOUR. WE REALISED LAND ROVER DOES TOO. WE DEAL IN REAL ENDED UP BEING LAND ROVER'S BIGGEST CAMPAIGN EVER.

THE CAMPAIGN WAS DESIGNED TO ENGAGE AND INVOLVE SMALLER CLUBS ACROSS SOCIAL

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TWO AND A HALF YEARS LATER #WEDEALINREAL IS STILL GOING STRONG.

AGENCY: RKCR/Y&R
CD: JULES CHALKLEY
PRODUCTION: PARTIZAN