DNS & NICK
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NIKE MOV WITH HART

NIKE KEVIN HART

ONE SUPER AWKWARD PRESS CONFERENCE TO MAKE KEVIN HART’S 'HOOD TO COAST' RUN THE MOST TALKED ABOUT IN HISTORY

CLIOS: GOLD
LIA: BRONZE
CLIOS: SHORTLIST
WEBBY: HONOREE

NIKE WANTED TO SHOW A NEW AUDIENCE THERE’S A FUN SIDE TO RUNNING - ENTER MR KEVIN HART. WE WANTED TO SPREAD NEWS OF HIS UPCOMING RUN BY FLIPPING THE IDEA OF A (DULL AS DITCHWATER) PRESS CONFERENCE ON ITS HEAD.  IT WORKED. THE REGIONAL RACE BECAME PART OF POP CULTURE AND WE OPENED UP THE WORLD OF RUNNING TO AN APATHETIC AUDIENCE. 

KEV WAS STOKED WITH THE RESULTS AND ASKED US TO HELP WITH HIS NEXT MAJOR ANNOUNCEMENT, HIS 'MOONSHOT', THE NYC MARATHON

TRAINING TOWARDS THE MARATHON RAMPED UP

AAAAAND THE ACTUAL MARATHON FILM IS IMMINENT... BUT IN THE MEAN TIME HERE'S THE AWARDS FILM FOR THE PRESS CONFERENCE

AGENCY: R/GA
CD: ZACK MCDONALD
PRODUCTION: GHOST ROBOT