DNS & NICK
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NIKE MOV WITH HART

NIKE KEVIN HART

ONE SUPER AWKWARD PRESS CONFERENCE TO MAKE THIS 'HOOD TO COAST' THE MOST TALKED ABOUT IN HISTORY

CLIOS: GOLD
LIA: BRONZE
CLIOS: SHORTLIST
WEBBY: HONOREE

NIKE WANTED TO SHOW THERE‚ÄôS A FUN SIDE TO RUNNING WITH KEVIN HART. WE WANTED TO FLIP THE IDEA OF A BORING PRESS CONFERENCE ON ITS HEAD. 
THE REGIONAL RACE BECAME PART OF POP CULTURE AND WE OPENED UP THE WORLD OF RUNNING TO AN APATHETIC AUDIENCE. 

KEV WAS STOKED WITH THE RESULTS AND ASKED US TO HELP WITH HIS NEXT MAJOR ANNOUNCEMENT, HIS 'MOONSHOT', THE NYC MARATHON

TRAINING TOWARDS THE MARATHON RAMPED UP

AGENCY: R/GA
CD: ZACK MCDONALD
DIRECTOR: JOEY GARFIELD
PRODUCTION: GHOST ROBOT